Los Angeles
2024? Yes, please!
In the summer of
1984, the world’s eyes turned to Los Angeles, the host of the 1984 Summer
Olympics. Now in 2024, 40 years later, the second largest city in the United
States hopes to reclaim the spotlight.
But before I get
into LA 2024, it makes sense to assess the most recent Olympic games. This past
summer, Rio De Janeiro drew the globe’s viewing attention. The world sat in
awe, watching the likes Michael Phelps and Usain Bolt dominate their competition.
However, what much of the world failed to see was the economic nightmare that
was Rio 2016. Ranging from the creations of superfluous stadiums, to grand
hotels, the Brazilian government invested copious assets in hopes of elevating
the country’s global perception. Yet, the creation of varied infrastructure has
left Brazil tangling with the issue of how to utilize the newly created
facilities. Furthermore, Brazil is projected to remain in the red, losing
nearly $6 billion (USD). Brazil, however, isn’t the only Olympic host to
experience significant economic losses. Recent hosts including Athens 2004 and
Beijing 2008, both experienced losses of tens of billions of dollars. Many
hosts attribute their losses to the lack of use of infrastructure after the
culmination of the games. For example, in Athens, the Parnitha Olympic Village
now stands in ruins and is nearly desolate. The lack of foresight, largely
regarding infrastructure, lies at the root of the economic collapses we see in
the Olympics.
Over the course
of the Olympic history, there has only been one Olympic games to have ever profited:
LA 1984.
The success of LA
1984 was and has, in large part, been attributed to the utilization of preexisting
infrastructure. For example, participating athletes stayed in dorms at the University
of Southern California, the University of California Los Angeles, and
University of California Santa Barbara, meaning that no additional infrastructure
was built to house athletes. Not only did the use of university dorms lower
front end costs, but LA’s committee had no worries regarding the future use of
newly constructed facilities. Additionally, by structuring the Olympic Village
around college campuses, the committee was able to make greater use of the various
facilities surrounding each university. This manifested itself best with the
use of the Los Angeles Memorial Coliseum, home of the USC football team, as the
Olympic Stadium. With a capacity exceeding 90,000 spectators, along with its
close proximity to the Olympic Village, the Memorial Coliseum, still in use to
this date, serves as an ideal example of an Olympic Stadium. However, the
employment of the Memorial Coliseum was just one of many resourceful, and
sustainable decisions made by the LA 1984 committee. So with all the success of
LA 1984, why not repeat it 40 years later?
The bid for LA
2024, similarly to the bid in 1984, is hinged upon the utilization of preexisting
infrastructure. LA has already established itself as a global city, with the
facilities of a global city. The sheer number of accommodation options in LA,
itself, makes the city extremely viable. Furthermore, the model has already
been proving in LA; therefore, when assessing the economic prospects of LA
2024, it’s fair to make accurate financial projections. The committee behind LA
1984 spent a total of $413 million dollars, one of the lowest operating costs in
the history of the Olympics. The relatively minimal operating costs of 1984,
would suggest similarly low costs in 2024, maybe even lower due to the inherent
growth of infrastructure in the city over time.
Additionally, by
hosting the Summer Olympics in LA in 2024, the Olympics would be back in the
United States for the first time since Atlanta in 1996. In both 1984 and 1996,
a sense of American nationalism percolated throughout the nation encouraging Americans
to travel to both LA and Atlanta, respectively. The significant rise in
domestic travel led to a boom in both the travel and lodging industries, as
well as local Southern Californian businesses as there was a greater concentration
of consumers in the area. Therefore, in 2024, if LA’s bid goes through, we
could expect a significant boom in the travel and lodging sectors, as well as
within local business.
In a time where hosting
the Olympics has become an economic hindrance, it makes sense for the only profitable
Olympics to get the games again. Therefore, LA should be a definite “yes” for
the 2024 Olympics!
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